Survival Blog | Survival Spot

Meet Wim Hof

Columbia Sportswear has released a brilliant new ad campaign focused around their built-in electronic heating devices and featuring world record holder Wim Hof. What is he a record holder for you ask? Wim (a.k.a. Iceman) is able to withstand extreme cold weather situations and has 18 world records to prove it.


More Resources

Who is Wim Hof? – Facebook

Omni-Heat Versus Wim Hof

Columbia Sportswear on Twitter