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Meet Wim Hof




Columbia Sportswear has released a brilliant new ad campaign focused around their built-in electronic heating devices and featuring world record holder Wim Hof. What is he a record holder for you ask? Wim (a.k.a. Iceman) is able to withstand extreme cold weather situations and has 18 world records to prove it.

 

More Resources

Who is Wim Hof? – Facebook

Omni-Heat Versus Wim Hof

Columbia Sportswear on Twitter