Columbia Sportswear has released a brilliant new ad campaign focused around their built-in electronic heating devices and featuring world record holder Wim Hof.

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Although the constant rain in my area for the last few weeks hasn’t stopped me from getting out into the woods. I’ve rediscovered how essential it is to have solid, waterproof rain gear on hand as part of your survival preparations.

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Whether your shoveling the driveway or just trudging the snow this winter, glove and boot warmers are a huge asset to have around.

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