{"id":5757,"date":"2010-08-18T16:32:24","date_gmt":"2010-08-18T23:32:24","guid":{"rendered":"http:\/\/www.survival-spot.com\/survival-blog\/?p=5757"},"modified":"2013-02-26T16:12:56","modified_gmt":"2013-02-26T23:12:56","slug":"one-man-a-school-bus-and-a-plan-to-change-how-america-eats","status":"publish","type":"post","link":"https:\/\/www.survival-spot.com\/survival-blog\/one-man-a-school-bus-and-a-plan-to-change-how-america-eats\/","title":{"rendered":"One Man, a School Bus and a Plan to Change How America Eats"},"content":{"rendered":"

Mark Lilly of Farm to Family brings fresh produce to people all over central Virginia, and in the process aims to transform the American food landscape.<\/p>\n

\"Farm<\/h2>\n

When the recent \u201csnowpocalypse\u201d blizzard swept through central Virginia, Mark Lilly was ready to grab the opportunity. While others were huddled inside with movies and mugs of cocoa, Lilly ventured out into the storm to provide the people of Richmond what he knew they\u2019d want: fresh food straight from the farm.<\/p>\n

\u201cMany trucks that bring food to grocery stores have canceled deliveries,\u201d he posted on his Facebook page<\/a> for the benefit of his 1,500 fans. \u201cThe bus is on the road! \u2026 we still have food! and snow tires! … I will be delivering today, get all your neighbors together and call me or text me directions.\u201d<\/p><\/blockquote>\n

\"farm<\/h2>\n

<\/p>\n

His phone started ringing right away, and he pointed his old school bus packed with a cornucopia of fruit, vegetables, meat, dairy and baked goods in the direction of the first caller. The one-man Farm to Family <\/a>company had just launched into one of the best days in its six-month history.<\/p>\n

\u201cIt was one of the busiest days I\u2019ve had,\u201d Lilly says. \u201cThey would get the whole neighborhood involved. I\u2019d go and everyone would come.\u201d<\/p>\n

Country Store on a School Bus<\/strong><\/p>\n

The inside of the Farm to Family bus is designed like an old-fashioned country store, with reclaimed barn wood and burlap creating a down-home ambiance, and the shelves lined with everything from potatoes to peach cider.<\/p>\n

\"inside<\/strong>\u201cHydroponic lettuce, tomatoes, eggs, bacon, sausage, barbeque, potatoes, apples,\u201d Lilly lists, ticking off a few things he\u2019d be carrying on a typical day in February.<\/p>\n

Winter, he says, \u201cis great. I\u2019ve got butternut squash, chestnuts, collard greens, kale, onions, sweet potatoes, apples, milk, cheese, butter, yogurt, spaghetti squash. I have people who bake pies and breads and cookies for me. I\u2019ve got maple syrup, apple butter, apple cider, peach cider….\u201d<\/p>\n

Shoppers, who find out his location or request a visit via Facebook<\/a> and Twitter<\/a>, are generally amazed when they first climb aboard. \u201cThe whole concept of being able to shop and get local fresh produce right in their neighborhood right off a school bus just really blows them away,\u201d Lilly tells Tonic. \u201cThey say \u2018Wow!\u2019 Then they say, \u2018This is really cool\u2019 or, \u2018This is a great concept.\u2019\u201d<\/p>\n

Children enjoy playing with the rabbits and chickens he brings, while adults select from some of the freshest, healthiest food around. Lilly has a relationship with Polyface Farm<\/a>, Joel Salatin\u2019s establishment made famous by Michael Pollan’s popular book The Omnivore’s Dilemma<\/em><\/a><\/em> and the movie Food, Inc.<\/em><\/a><\/p>\n

Lilly also builds relationships with other area farmers and sells produce from his parents\u2019 large organic garden. \u2028He believes that what he sells on the bus is all one needs to live a healthy life. To prove it, he and his wife plan to spend an entire year eating straight from the bus, a project that will serve as fodder for an eventual book.<\/p>\n

More Than Just a Food Store\"kids\"<\/strong><\/p>\n

Lilly started Farm to Family when he lost his job as the manager of a restaurant last year. By the time of his lay-off, he had already purchased the old bus \u2014 inspired by extensive research on the dire condition of America’s food system, done as part of a Masters program in emergency management and disaster science.<\/p>\n

The food system, he said, \u201cis going to fail. It\u2019s unsustainable. It\u2019s horrible. It\u2019s killing people.\u201d He pointed out that the farming industry uses more petroleum than any other entity besides the automobile industry. There\u2019s also only so much water and land to go around, all of which we are using up rapidly to produce far more low-quality, processed food than we can eat. \u201cIf we rely on finite resources to produce vast quantities of food, then that\u2019s a system headed for failure,\u201d he said.<\/p>\n

The bus enables shoppers to support a locally oriented food system, providing business to small, organic farmers who care properly for the land and grow healthy, high-quality food for a limited customer base, unlike the ever-expanding agricultural empires of the industrial system.<\/p>\n

So while the bus venture is a business like any other, meant to profit its owner, it is also a method of changing a broken system for the better.<\/p>\n

\"insidePart of that effort is education. Invited to bring his bus to local schools to get the students interested in what he\u2019s doing and why, he finds them woefully uneducated about fresh food. \u201cA lot of the little kids are like, \u2018Is this real food?\u2019” he says. \u201cI say, ‘Yes,’ and they pass it around, and they\u2019re like, \u2018Eewww, it\u2019s got dirt on it! Eewww!\u2019\u201d<\/p>\n

He not only educates schoolchildren, but also chats with shoppers on the bus about the health benefits of what he sells, and gives advice on its preparation. He has food-related books and movies available, and hands out free seed packets to visitors\u2019 children to help them start their own gardens.<\/p>\n

Hungry for Options<\/strong><\/p>\n

It is clear to Lilly that people are hungry for options other than the centralized, industrial food system that supplies them with processed junk and pesticide-laced vegetables bred for durability instead of flavor. There is so much interest in what he\u2019s doing that he\u2019s planning to start a second bus and hire employees to run it.<\/p>\n

\u201cI have people calling me from all over the state who want me to come to their city or town or location, but quite frankly I could have ten other buses in cities that I\u2019m working now and still probably not cover everybody that wants it,\u201d he says.<\/p>\n

When asked whether he feels this model could represent a serious new possibility for food distribution in our country, Lilly responds with a resounding \u201cabsolutely.\u201d<\/p>\n

The proof, he said, \u201cis in the pudding. I\u2019ve already gotten hundreds of messages from people all over the country and the world. There\u2019s no reason why this bus couldn\u2019t work in any town or city. It\u2019s wanted by everybody.\u201d Office complexes, hospitals, universities, health clubs and all manner of other institutions and groups regularly call Lilly requesting a visit.<\/p>\n

A Humble Kind of Savior\"mark<\/strong><\/p>\n

The model of a roving vegetable salesman is, of course, nothing new. \u201cI\u2019m not recreating the wheel,\u201d Lilly said. \u201cI\u2019m just packaging an old system really nice. People have been delivering produce for thousands of years.\u201d<\/p>\n

It was the industrial revolution and the mechanized, centralized food system it spawned, he says, that disrupted that effective system of person-to-person delivery.<\/p>\n

The disruption of simple, local forms of distribution makes for a population anxiously dependent on corporate food companies that can\u2019t be trusted to have customers\u2019 best interests in mind. Lilly’s tricked-out bus represents an unusual lifeline in this predicament, and Lilly a humble kind of savior.<\/p>\n

Heck, his work is even affecting people’s dreams: \u201cI\u2019ve had two random people come up to me and tell me they had dreams that there was no food,\u201d Lilly says. \u201cAll the supermarkets were out of food and the only place they could get food was on a school bus.\u201d<\/p>\n

Imagine that.<\/p>\n

Photos courtesy of Farm to Family<\/em><\/p>\n

[Via Tonic.com<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"

Mark Lilly of Farm to Family brings fresh produce to people all over central Virginia, and in the process aims to transform the American food landscape. When the recent \u201csnowpocalypse\u201d blizzard swept through central Virginia, Mark Lilly was ready to grab the opportunity. While others were huddled inside with movies and mugs of cocoa, Lilly […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[195,390],"tags":[],"class_list":["post-5757","post","type-post","status-publish","format-standard","hentry","category-news","category-self-reliance"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.survival-spot.com\/survival-blog\/wp-json\/wp\/v2\/posts\/5757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.survival-spot.com\/survival-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.survival-spot.com\/survival-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.survival-spot.com\/survival-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.survival-spot.com\/survival-blog\/wp-json\/wp\/v2\/comments?post=5757"}],"version-history":[{"count":0,"href":"https:\/\/www.survival-spot.com\/survival-blog\/wp-json\/wp\/v2\/posts\/5757\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.survival-spot.com\/survival-blog\/wp-json\/wp\/v2\/media?parent=5757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.survival-spot.com\/survival-blog\/wp-json\/wp\/v2\/categories?post=5757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.survival-spot.com\/survival-blog\/wp-json\/wp\/v2\/tags?post=5757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}