Meet Wim Hof

Columbia Sportswear has released a brilliant new ad campaign focused around their built-in electronic heating devices and featuring world record holder Wim Hof. What is he a record holder for you ask? Wim (a.k.a. Iceman) is able to withstand extreme cold weather situations and has 18 world records to prove it.


More Resources

Who is Wim Hof? – Facebook

Omni-Heat Versus Wim Hof

Columbia Sportswear on Twitter

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Survival Spot is dedicated to helping everyone learn philosophy and fundamentals of preparedness and survival.

2 Responses

  1. millenniumfly

    And to think I won't even step into a semi-cold shower… this guy is crazy!

  2. David

    Wim Hof is crazy guy, can't imagine myself doing anything close what he does.

    But I don't know if he really need help from Columbia's gear as he is usually wearing only shorts :)


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